Make videos that help a buyer decide.
Five types work for most businesses: (1) proof of work, such as before-and-afters, finished projects and time-lapses; (2) process, showing how you do the job and why it's done right; (3) answers to the questions customers ask on every call, like price ranges, timelines and mistakes to avoid; (4) people, introducing the owner and crew so customers know who's coming; (5) customer stories, with permission.
Rotate through them weekly. Skip trend dances and generic motivational content unless they fit your brand. The test for any video: would a potential customer who watched it feel more confident calling you?
McCrawAI plans this mix with clients, and we also edit the footage into posts each week.
Follow-up questions
Do funny or trending videos help a business?
Occasionally, if they fit your brand and audience. Most businesses get more value from useful, specific videos about their work.
Should I make ads or organic content?
Start with organic content that proves your work. Ads can amplify what's already working.
How many video types should I start with?
Three or four is enough. More formats make it harder to stay consistent.