For most small businesses, three to five posts a week on one primary platform and one or two a week on a secondary platform is a sustainable target.
Consistency matters more than volume: three posts every week for a year beats daily posting for a month and then silence. On LinkedIn, two to three posts a week is plenty.
On YouTube, one long video a month plus a few Shorts a week works. Google Business Profile deserves a post or photo update at least weekly because it affects local search.
Set a schedule your team can keep during your busiest season, batch-create content once a week, and increase volume only after you've held the pace for three months.
McCrawAI sets a schedule your team can hold, and we also batch the editing and posting so it doesn't slip.
Follow-up questions
Is posting every day necessary to grow?
No. Daily posting can help some creators, but most businesses grow better with fewer, more useful posts on a schedule they can sustain.
Does posting at a certain time of day matter?
It can matter a little. Check when your own followers are active in your platform's insights rather than relying on generic advice.
Should I post the same content on every platform?
Reusing vertical video across Reels, TikTok and Shorts is fine. Adjust captions to each platform, and don't cross-post content that only fits one.