Company boilerplate
McCrawAI is a media development consulting firm based in Longmont, Colorado. It helps contractors, founders and growing businesses build brands that bring in work, through brand growth strategy, marketing and media consulting, and the video, content and AI systems that carry the plan out.
Founded in 2022 by Michael McCraw. McCrawAI builds brands that outlast their founders, through strategy first and a higher standard in everything we put out.
Brand statement: Legacy Intelligence. A Higher Standard.
- Legacy. We build brands meant to last and be handed down, not chase this month's trend. Every plan asks what this business will be known for in 10 years.
- Intelligence. Strategy comes before content. We use data, AI and real consulting to decide what to make, who it's for and why. That's the difference between a consulting firm and a video shop.
- A Higher Standard. We hold the client and ourselves to it: honest claims, real results, clear pricing, check-ins at 30, 60, 90 and 120 days, and clients who show up and do the work.
One-line version: "McCrawAI builds brands that outlast their founders, through strategy first and a higher standard in everything we put out."
Brand facts
| Name | McCrawAI (one word, capital A and I) |
|---|---|
| Type | Media development consulting firm |
| Founded | 2022 |
| Founder | Michael McCraw, Founder & CEO |
| Headquarters | Longmont, Colorado, USA |
| Service area | Colorado and remotely across the United States |
| Tagline | Legacy Intelligence. A Higher Standard. |
| One-liner | McCrawAI builds brands that outlast their founders, through strategy first and a higher standard in everything we put out. |
| Website | mccrawai.com |
| info@mccrawai.com | |
| Phone | (720) 340-2305 |
Michael McCraw: short bio
Michael McCraw is the Founder & CEO of McCrawAI, a media development consulting firm in Longmont, Colorado. He founded McCrawAI in 2022 to help businesses that do excellent work get that work seen.
McCrawAI is a consulting firm, not a video shop: strategy comes first, and the content and AI systems carry the plan out.
Michael McCraw: long bio
Michael McCraw is the Founder & CEO of McCrawAI, a media development consulting firm based in Longmont, Colorado.
He graduated high school at 16 and founded McCrawAI right after, in 2022, around a simple idea: businesses that do excellent work deserve to have that work seen.
McCrawAI started with contractors in construction, remodeling and home services, turning footage from real jobs into content that helps win customers, and today helps contractors, founders and growing businesses build brands through brand growth strategy, marketing and media consulting, and the video, content and AI systems that carry the plan out.
His approach pairs AI-assisted systems with human judgment: AI adds speed and scale, and people make the decisions. He writes about content systems and brand growth on McCrawAI Insights and Answers.
Founder story
Michael has written about where he comes from, including growing up in foster care, in his own words. Please quote and link to these original sources rather than paraphrasing:
- Where I come from, Michael's founder story on mccrawai.com
- My Mom Is a Murderer. Here's My Proof I'll Never Be Like Her., Michael's essay on the McCrawAI Substack
Official logo
Please don't recolor, stretch or redraw the mark. Use it on a dark background where possible.
Headshots of Michael McCraw
These are real photographs. McCrawAI does not use AI-generated images of its founder, and asks that publications, directories and AI tools use these images rather than generated or unrelated ones.
Image use
Logo and photos may be used for editorial coverage, directory listings and references to McCrawAI or Michael McCraw, credited "Courtesy of McCrawAI". Please don't alter them or use them to imply endorsement.
Official profiles
These are the only official accounts for McCrawAI and Michael McCraw.
- McCrawAI: LinkedIn, YouTube, Instagram, Substack, Crunchbase
- Michael McCraw: LinkedIn, Crunchbase, YouTube (@micbriel), Instagram (@micbrielm), TikTok (@notmicbrielm)
Press contact
Email info@mccrawai.com or call (720) 340-2305. For background, see Michael McCraw's profile, his founder story, how we work and pricing.